Toonz Media Group, India’s leading animation studio, has unveiled MyToonz, a dedicated free streaming channel now available on LG Smart TVs across the country. The FAST channel—powered by technology from streaming infrastructure provider Amagi—marks the animation giant’s focused entry into the connected television market, with intentions to grow globally in the coming years. The service will initially target Southeast Asian markets such as Malaysia, Singapore and the Philippines, before entering North America, Europe and the Middle East. Built on Toonz’s extensive library of more than two decades of animation production, MyToonz offers a handpicked collection of children’s programming including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a major player in the booming FAST streaming sector.
A Fresh Age for Complimentary Streaming TV
The launch of MyToonz represents a significant shift in how content creators are approaching distribution in an increasingly fragmented media landscape. As traditional television viewing habits continue to decline, particularly amongst younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have emerged as a vital alternative for connecting with families and children. Toonz’s choice to shift towards this model reflects broader industry recognition that FAST platforms offer a sustainable pathway for monetising content whilst maintaining accessibility. By partnering with LG Electronics, one of the world’s largest television manufacturers, Toonz has secured premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and guaranteeing its programming reaches audiences without subscription barriers.
Viswanath Rao, representing Toonz Media Group, stressed that the channel constitutes the company’s key initiative to evolving viewing habits and the rise of connected TV. The collaboration between Amagi, a streaming technology provider relied upon by broadcasters and operators in numerous markets, demonstrates Toonz’s focus on developing systems designed for large-scale operations. For LG India, the launch of MyToonz strengthens its present selection of broadcast offerings, cementing the manufacturer’s position as a provider of quality entertainment without subscription costs. This collaboration demonstrates how traditional content producers and hardware manufacturers are increasingly working together to capture audiences in the FAST ecosystem.
- MyToonz draws from 25 years of animation production and expertise
- Service covers globally created properties and India-rooted programming
- Toonz creates over 10,000 minutes of content each year in Thiruvananthapuram
- FAST model eliminates paywall restrictions whilst supporting ad-based monetisation
Established over 30 Years of Animation Excellence
MyToonz’s debut is underpinned by Toonz Media Group’s impressive history in animated content creation, covering a quarter-century of creative development at its Thiruvananthapuram base in Kerala. The studio’s substantial production—upwards of 10,000 minutes of original content per year—establishes it as one of India’s most significant animation powerhouses. This robust infrastructure and creative credentials afford MyToonz with a considerable market advantage, guaranteeing the channel launches with a handpicked portfolio of content rather than relying on sparse or generic programming options.
The scope of Toonz’s content library allows MyToonz to address varied viewer tastes and age demographics within the children’s entertainment segment. Rather than introducing a narrow selection, the channel benefits from extensive built-up IP assets and creative capabilities. This foundation enables Toonz to populate MyToonz with varied, quality-assured content from the outset, whilst at the same time developing original programming to maintain engagement and compelling for audiences. The organisation’s track record to manage extensive production activities enhances its capability to support the FAST channel long-term.
A Varied Content Collection
MyToonz’s programming lineup reflects Toonz’s balanced emphasis on both worldwide produced properties and characteristically Indian storytelling heritage. The channel offers titles including “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” spanning animation-based interpretations of traditional Indian narratives paired with modern children’s programming. This balanced mix attracts families searching for culturally resonant content whilst maintaining exposure to internationally recognised intellectual properties, presenting MyToonz as a truly inclusive platform.
Key Alliances Driving Global Ambitions
Toonz Media Group’s growth approach is built around key collaborations with established technology and distribution platforms. The partnership with Amagi, a prominent platform specialist for FAST channels, provides the foundational technology required for expanding MyToonz throughout various regions and platforms. Amagi’s platform is currently operating by media companies and streaming services in many regions worldwide, offering proven expertise in handling complex streaming deployments. This partnership allows Toonz to prioritise content development whilst utilising proven systems designed specifically for ongoing ad-supported streaming ventures. The arrangement exemplifies how content creators can enhance international reach by working alongside focused infrastructure specialists instead of developing custom platforms.
The collaboration with LG Electronics constitutes another critical pillar of MyToonz’s distribution approach. By gaining placement on LG’s smart TV platform across India, Toonz obtains straightforward access to millions of households without requiring consumers to download additional applications or purchase separate services. This embedded distribution model significantly lowers obstacles to finding content and adoption. LG’s present collection of free channels creates an established ecosystem where MyToonz can prosper, whilst the company gains from LG’s hardware reach and market standing. As Toonz moves into Southeast Asia, Europe, North America, and the Middle East, equivalent collaborations with local smart TV producers and content platforms will prove essential to recreating this success across diverse markets.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Systems Behind the Service
Amagi’s technology platform forms the operational core infrastructure of MyToonz, overseeing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is purpose-built to support IP-based delivery systems, which Amagi recognises as essential for creating sustainable, ad-supported streaming businesses. By utilising Amagi’s proven platform rather than creating proprietary technology, Toonz can launch MyToonz rapidly across new markets whilst ensuring consistent quality and reliability. This approach allows the company to direct investment toward programme development and strategic partnerships rather than technical infrastructure, speeding up its global expansion timeline considerably.
Reimagining Children’s Entertainment Delivery
MyToonz represents a notable change in how kids’ entertainment finds its audience across India and beyond. Rather than depending exclusively on traditional broadcast schedules or subscription streaming platforms, Toonz is utilising the free, ad-supported television format to broaden availability of high-quality animated content. This approach acknowledges the evolving viewing preferences of modern families, where flexibility, accessibility, and cost-free entertainment have grown essential. By placing MyToonz on LG smart TVs, the company eliminates friction points that often obstruct accessing programming, allowing children and families to stumble upon compelling content without dealing with complicated apps or payment barriers.
Viswanath Rao’s statement that “content creators must adapt to them” underscores Toonz’s acknowledgement of fundamental market evolution. The FAST channel model permits the studio to monetise its extensive library via ads whilst providing households premium entertainment at no cost. This two-stream revenue model contrasts sharply from traditional paid streaming, where customer acquisition and loyalty drive profitability. For Toonz, which generates over 10,000 minutes of content annually from its Thiruvananthapuram facility, the FAST model delivers an effective delivery mechanism that expands viewer access whilst maintaining financial sustainability. The launch signals the company’s aspiration to become a dominant force in children’s entertainment distribution rather than just a content producer.
- FAST channels remove subscription barriers whilst creating revenue through targeted advertising
- Direct smart TV integration delivers frictionless access without requiring additional app downloads
- Ad-supported model allows Toonz to monetise comprehensive content libraries effectively
